You and your landscape partners have identified a set of investment priorities. Now, you’ve got to figure out who would be interested in providing capital to each project. Since each project is different, and has a different business case, a different type of investor, with different priorities, will be interested in each one.
Landscape investments can generate financial value in four main ways: 1. Increasing revenue within a currently operating market
2. Accessing new markets
3. Reducing business risks (i.e. lowering overall cost of capital)
4. Reducing business costs. This post discusses the first pathway.